June 25, 2006

Here’s a display idea you may not have thought of: Naturals! I’m talking shells, stones, corals, branches – things you can place on tables and drape jewelry over to show it off.

I first started using naturals to showcase my jewelry at an outdoor festival – I was worried about my “indoor” displays falling over in the ever-present Midwest wind, so I grabbed a huge conch shell, some coral that I had found myself in Florida, and some interesting stones that my son and I had picked up over the years. Laid them on the table, and draped a few necklaces and bracelets over them.

The pieces seemed to hop right off the table. Since I’ve been using the naturals, the jewelry that I’ve placed on them gets noticed and sells faster than anything else!

Using naturals as displays forces me to do a couple of things: I have to think artistically “what will look best on this rock/shell/hunk of coral” and I don’t put out as much stock…I think it unclutters my table and removes the “OMG, you have so much, I can’t decide” factor that I encounted previously. Plus, sometimes it just makes for interesting small talk when someone asks about a stone or shell – all of them have a little story around them, so it keeps the person at my table if they ask about it!

Hauling shells and rocks to events is a little more work than using the average jewelry busts and displays, but it really makes my booth stand out as unique and individual.

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